Still not sure whether you might be a tweener? These are things we sometimes hear in updates that set off our radar:
- “We’re working on our churn problem.”
- “We’re now working on [x new project].”
- “We published 12 thought pieces this quarter.”
- “Our head of product/head of sales/head of marketing is leaving.”
- “Our model [predicated on unfounded and aggressive assumptions] shows us earning 100x revenue in two years.”
- “We weren’t able to do [something we promised], because [competitor did something, team was slow, our big customer had a leadership change and our sponsor left].”
- “We’re working on technical debt.”
- “We grew three percent month-over-month.”
- “Things are continuing with (three customers who are personal friends).”
- [no update]