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Part 5: The Next Phase

When You Think Your Company Has Outgrown You

By DPart 5: The Next Phase
Dear Founder, If you opened this letter, you might be wondering if your company needs you anymore, or if you are making enough of an impact. Or, you may be...
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October 6, 2016

When You Decide To Sell Your Company

By DPart 5: The Next Phase
Dear Founder, You’ve decided to sell your company. Hopefully it’s because some buyer is aggressively seeking you out. Your suitor thinks you’re great and is offering a huge premium to...
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October 5, 2016

When You’ve Just Sold Your Company

By DPart 5: The Next Phase
Dear Founder, Congratulations! Today is a big day! You and your board have decided to take a buyer’s offer for your company. Hopefully, you were able to make your employees, your...
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October 4, 2016

When You’re Planning To Go Public

By DPart 5: The Next Phase
Dear Founder, Congratulations! If you’re expecting to go public, it means that you’ve built a successful, predictable business—it’s nearly impossible to achieve this. By this time, you probably have tons...
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October 3, 2016

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  • Part 1: Getting Started
  • When You Want To Start A Company
  • When You’re Selecting A Co-Founder
  • Selecting A Co-Founder: Appendix
  • When You Need To Recruit
  • When You Need To Put The Company’s Needs Ahead Of Your Own
  • When You Need To Build Your Board
  • When You Wonder If Philanthropy Has A Place In A Startup
  • Part 2: Fundraising
  • When You’re Setting Terms For Your Seed Round
  • When You’ve Just Raised Your Seed Round
  • When Nobody Wants To Give You Money
  • When You’re Raising Money And Everyone Wants To Invest
  • Part 3: Creating An Execution Machine
  • When You Need To Set Your Culture
  • Appendix: Setting Your Culture
  • When You Want To Avoid Nasty Surprises
  • When You Need To Improve Execution
  • When You Want To Blame Someone
  • When You Need To Be Overt
  • When You Need To Solve Cross-Functional Friction
  • Part 4: Dealing With Challenges
  • When You Need Inspiration
  • When You’re Overwhelmed
  • When You’ve Just Missed Your Quarter
  • When Your Board Is Driving You Crazy
  • When You Have A Crisis
  • When No One Is Energized To Be Here
  • When A Co–Founder Isn’t Pulling Their Weight
  • When You Have To Fire Your First Employee
  • When Your First Key Hire Leaves
  • When Your Idea Just Isn’t Working
  • When You’re Afraid You Might Be A “Tweener”
  • Appendix: Tweeners
  • When Your Board Says They’re Replacing You As CEO
  • Part 5: The Next Phase
  • When You Think Your Company Has Outgrown You
  • When You Decide To Sell Your Company
  • When You’ve Just Sold Your Company
  • When You’re Planning To Go Public
  • Bonus
  • The CEO Diagnostic Tool